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Gucci is stepping away from the traditional luxury fashion catwalk calendar and cutting its shows from five to two per year.
Sofie Willmott, Lead Retail Analyst at GlobalData, a leading data and analytics company, offers her view on this news; “The COVID-19 pandemic has given luxury brands a chance to step back and consider the high costs and environmental impact of attendees travelling across the world to watch catwalk shows, with Gucci being the first major brand to opt out, paving the way for others to follow suit and signifying the start of major change. The luxury fashion industry revolves around the twice-yearly major catwalk shows for spring summer and autumn winter collections and the alterations will ripple through the retail market affecting buying cycles, range planning, store stock, marketing campaigns and other related industries including publishing, PR, event planning, travel and so on.
“Changes driven by sustainability concerns are coming from both ends of the fashion market. While some luxury brands are showing willingness to move away from ostentatious fashion shows and seasonal launch cycles, young consumers are increasingly comfortable buying second hand clothing with marketplaces like Depop soaring in popularity. Consequently, retailers operating in all parts of the retail market, that have previously been able to capitalise on consumers’ desire for newness and trend pieces, should be prepared for fast fashion to start slowing down.”
Go Fashion (India) Limited, a women’s bottom-wear brand in India, plans to open its Initial Public Offering (IPO) on November 17, 2021. The price band of the offer has been fixed at R655-Rs690 per equity share of face value of Rs10 each. Bids can be made for a minimum of 21 equity shares and in multiples of 21 equity shares thereafter.
“We tried to create something stylish and comfy that everyone can wear,” Ghali explains. “We are the new designers, designing both clothes and music.” The pieces contain references to Ghali’s own background and aesthetics. Rugby shirts feature a cloth moon patch mixed with pop lettering and strong colors, such as black, red, tobacco and white. Sweatshirts all with an XXL fit, with or without hood, feature patches and embroidery, or are decorated with hand written slogans or the combined Ghali / Benetton logo in full print.
Speaking about the making of the ad, the Director of Shreyansh Innovations, Shreyansh Baid opined, “we have always believed in progressive communication and our main thought behind making this film was to convey a strong message that is rooted in the rich Indian culture, and yet takes it a step forward by deriving inspiration from the new-age Woman and the new-age society. With Alia onboard we have been able to create a communication that strikes a chord and invokes a positive change.
Jigar Viradiya, Co-Founder & CEO, Vastranand commented on this digital growth “Vastranand started off as a small unit in 2017. Today we have over 100 employees across all our operations. With the growth in demand since the launch of our application, there will be considerable changes around the business and our manufacturing set-ups to keep up with the ever-growing demand. A lot of thought and research was invested in to setting up our online platform. It gives me immense joy is stating that we happen to be India’s first-ever F2C business model. Within the last few months, Vastranand has witnessed exponential growth close to 2.5 CR worth of sales in less than 2 months since the digital launch. All this was achieved at zero marketing costs. This encourages us to take our efforts to the next level with some big plans to help further the growth of our company and our offerings. Made in India has always been our mantra and I am proud to be able to deliver our products directly from our manufacturing units into women’s wardrobes across the world.”
The partnership with Urbanic will also enable the fashion brand to democratize fashion to the shoppers in Tier-II and III cities. It will encourage Flipkart to enhance its product portfolio. Customers can choose from a range of apparel, lingerie, swimwear and loungewear, which are priced from ₹299 onwards and are available on Flipkart.
Launched in 2015, Once Upon a Trunk offers made-to-measure products to its customers from styling experiences at home to tailor-made recommendations on designs. Recognising the need for more data-driven customisation to ensure consumer delight, Once Upon a Trunk took interest in Netcore Cloud’;s AI-powered product recommendation engine for consumer engagement. Netcore Cloud’;s proprietary AI algorithms will grant Once Upon a Trunk a single-view of its consumers. This will empower them to deliver more contextual product recommendations to its customers leading to improvement in the add-to-cart rate, conversion rate, and thereby overall revenue.
Besides these core winter items, we are also seeing demand for such items as seamless down, hybrid parka, fleece room set for its functionality and style. During the pandemic, consumers moved towards healthier lifestyles and habits and thus well-being became a very important aspect. Our key items such as AIRism with comfort conditioning technology and high performing fabric, DRY-EX also saw a significant growth during this period.
Manish Malhotra commented on this new announcement “The collaboration with Reliance Brands Ltd was a natural decision for me, as it represents both Reliance’;s astute vision and the family’;s deep affinity for crafts and culture. As the brand aims for international expansion, business diversification, and renewed creative growth, there could have been no better strategic partner to accompany us on this journey.”
Building on the advances of its earlier EVOA range, Samsonite announced the launch of the revolutionary EVOA Tech luggage collection in the first week of August. This line of next-generation travel suitcases is custom built to intelligently interact with its proprietors. The addition of multiple cutting-edge features is ideally suited to empower the smart travellers of today, offering the ultimate combination of efficiency, flexibility, and security.
Advent International, a global private equity firm, has announced the completion of the merger of its portfolio companies Dixcy Textiles Pvt. Ltd and Gokaldas Intimatewear Pvt. Ltd, the parent company of brand Enamor, to create a new entity – Modenik Lifestyle Pvt Ltd. – headquartered in Bengaluru.
The company also stated that track pants have seen the highest increase in sales this year by experiencing 17x growth, t-shirts saw an increase by 8x growth and top and bottom sets saw an increase by 11x. While a larger percentage of audience demand continues to come from the southern market, there has been an increase in the audience from North and West india, as well.
Murden has made a mark in the Industry with awards like Best Strategic Marketing Tutor by the Association of Business Executives UK (2010) and Best Tutor by Istituto Marangoni London (2015), where he has taught for 7 years. Apart from imparting education, he has led industry projects for students with brands such as Alexander McQueen, Vivienne Westwood, Saint Laurent, Mackintosh, Burberry, Mantero. Loro Piana, Paul Smith, Zaha Hadid, Dae Wha Kang, Elle and GQ.